What does your car say about you?

What do our cars say about us? It’s true certain stereotypes are applied to makes and models, and UK drivers can’t help judging each other on the road.

The associations a car holds are considerations when buying, too. Youngsters might not want to be seen in a model linked to older drivers, while men might shy away from cars perceived to be run mainly by women.

But we wanted to know if these stereotypes were fair and correct. To find out, we’ve analysed data from YouGov’s Profiler app. It polled thousands of people to compare what owners of cars from different brands were more likely to do with their spare time and where they were more likely to come from. And from this data, we’ve taken some of the biggest-selling manufacturers in the UK to find out what separates them…

Volkswagen

VW drivers’ political view is more likely to be dead centre, and you’ll find them shopping at John Lewis. Alternative rock band Elbow will be on the stereo.

Gender: Male
Age: 40-59
Region: Wales
Profession: Business
Sports: Rugby union 
Hobbies: Trekking/hiking 
Shops at: Waitrose

Vauxhall

You’re more likely to find a Vauxhall driver walking his dog before catching the FA Cup football at the weekend. More likely to bank with Lloyds.

Gender: Male
Age: 40-59
Region: East Anglia
Profession: Home and Garden 
Sports: Rhythmic gymnastics
Hobbies: DIY
Shops at: Asda

Toyota

Toyota drivers are more likely to attend a religious service before eating a Sunday lunch of fillet steak. They’re big Bond fans, too.

Gender: Male
Age: 60-plus
Region: South coast
Profession: Healthcare and medicine
Sports: Touring car racing
Hobbies: Gardening
Shops at: Waitrose

Skoda

Not only are Skoda drivers more likely to own a dog, they also have an untidy car. Expect to find them eating the thick Scottish soup Cullen Skink as they read The Daily Telegraph. 

Gender: Male
Age: 60-plus
Region: Northern Scotland
Profession: Military and Defence
Sports: Sailing
Hobbies: Trekking/hiking
Shops at: Co-op

Renault

Unsurprisingly, Renault drivers are likely to enjoy trips to France and listening to Take That – if they can find someone to look after their cat. 

Gender: Female
Age: 40-59
Region: East Anglia
Profession: Education
Sports: Cycling
Hobbies: DIY
Shops at: Aldi

MINI

MINI owners are more likely to own a cat and take an interest in fashion and design. They’ll tuck into a cheesecake for dessert before watching a Lost boxset.

Gender: Female
Age: 25-39
Region: London
Profession: Advertising/marketing
Sports: Tennis
Hobbies: Exercising
Shops at: Waitrose

Ford

Ford drivers are more likely to enjoy a lamb curry, and you’ll probably find a Paul McCartney album in their car’s CD player. They’re more likely to read The Sun, too.

Gender: Male
Age: 40-59
Region: East Anglia
Profession: Manufacturing
Sports: Golf
Hobbies: DIY
Shops at: Morrisons

Audi

Audi drivers going on holiday will more likely be found on a British Airways flight wearing their latest Paul Smith outfit while watching a Bradley Cooper film.

Gender: Male
Age: 25-39
Region: London
Profession: Business
Sports: Cycling
Hobbies: Exercising
Shops at: Waitrose

Citroen

Most likely to be seen walking their dog or perhaps eating a crêpe, Citroen drivers also take an interest in all things French as well as being big petrolheads.

Gender: Male
Age: 60-plus
Region: North East
Profession: Construction
Sports: Decathlon
Hobbies: Photography
Shops at: Aldi

Do the YouGov Profiler’s car brand owner profiles ring true? Let us know what you think in the comments section below… 

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