on longstanding buyers for those.
The Volvo S90 will be perfect for China’s luxury market, which embraces big sedans with small-displacement engines to avoid stiff tax penalties. CEO Håkan Samuelsson’s goal is to increase global volume from about 470,000 in 2014 to 800,000 by 2020. He expects that China will make up a quarter of that total in 2020. Selling 200,000 Volvos per year in China should be easy because Samuelsson expects that market to take as many XC90s as North America does, which is a lot. The rest of the world will account for about 28 percent of the sales growth.
Things seem set, then, for Volvo to chow down in both established and new markets. We’ll see if the new image turns off some of the safety-minded customers who have kept the Swedish automaker from starving. But we’re guessing that most of them—as well as every new buyer—will enjoy primped, pretty cars playing in the luxury market, where Volvo has long operated on the periphery.