TVR is back! The British marque has confirmed a sensational return to Britain, with a complete rebirth and four-model product plan starting with an all-new car for 2017. The reborn brand will use powertrains developed by Cosworth and design input from Gordon Murray, with an “all-new British designed and built sports car” under development.
The news of the revival comes a year after rumours began, as a holding page for www.tvr.co.uk was posted last year sporting a TVR logo and the phrase ‘never say never’. Auto Express spoke then with the new British owner of TVR Automotive for confirmation who claimed soon after “TVR is back in Britain”.
But this isn’t just a one-off rebirth. TVR Automotive plans to bring “at least” four new models to market in the next ten years, with the first being a two-seat sports car sporting a dry-sump Cosworth V8 and claiming “traditional TVR DNA”. It’ll be front-engined with rear-wheel drive, using a manual transmission and an aerodynamic composite body.
The project has been under development for over a year, after chairman Les Edgar, a businessman based in Dorking, Surrey, bought the rights in 2013 to the TVR name. Edgar als purchased the rights to manufacturer parts for existing cars from the former owner Nikolai Smolensky.
Edgar stated today: “We know that a new TVR has to be better than just good – it has to be outstanding. From the outset we only wanted to work with the best partners in the business, and both Gordon Murray’s and Cosworth’s track records within motor sport and high performance car design and engineering speaks for themselves.”
It’s not yet clear what is planned for the three further models in the next decade, but we do know the first car will be “offered to the market at a compeitive price point within its segment” – and that is consistent with what we’ve seen from TVR in the past.
TVR, which was sold by Peter Wheeler to Smolensky in 2004 before being officially closed down in 2013, has suffered a troubled past but it looks like this latest revival is set to run its course. The factory was previously based in Blackpool, but it’s unclear as yet where the new “UK-based” plant will be located.