New BMW 7 Series luxury flagship wafts in

After a series of leaks gave us a clue then a glimpse, we’ve finally got the full view of BMW’s all-new 7 Series flagship. The classier new BMW 7 Series is aiming to finally give the knockout punch to the all-conquering Mercedes S-Class when it reaches showrooms in November 2015 priced from £63,750.

It’s clearly an evolutionary design for the new Seven rather than a radical rethink. The front-end retains the traditional swollen kidney grille and prominent nose, but the biggest change is a set of more aggressive headlamps featuring the new ‘Laserlight’ laser-based beam tech as the BMW i8 supercar.

BMW’s hybrid tech will join the 7 Series range too, with a new 740e model with a claimed ecoomy figure of 282mpg.

The side profile is almost completely identical to the old model’s, while the rear is positively blink-and-you’ll-miss-it until you note the sharper read LED light design. It’s clear BMW would rather play it safe than risk scaring away loyal customers as ex-designer Chris Bangle’s quirky 7 Series of 2001 did.