New Alfa Romeo Giulia is here: specs, video and on sale date

The long wait is over; Alfa Romeo has finally unveiled its 159 successor, which signals the start of yet another rebirth for the ailing brand. This is the new Alfa Romeo Giulia saloon, revealed here in top-spec Quadrifoglio trim and on sale in mid-2016 aiming straight for the BMW 3 Series, Jaguar XE and 2016 Audi A4.

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It’s the first of eight new models from Alfa due by 2018, and will play a significant role in helping the Italian brand boost its sales to over 400,000 by the end of that year; in 2014, it shifted 74,000 models.

New Alfa Romeo Giulia: video