BMW is aiming for a market first in the UK, with the announcement that its entire model range will come with sat-nav regardless of spec. It will come into effect when the 1-Series facelift goes on sale in September, although some models receive the tech earlier than that in July this year.
The Stuttgart-based brand claims the offer is a first in the volume premium market sector in the UK, beating rivals Audi and Mercedes. It means that even with the cheapest new 1-Series starting from £20,245, buyers will have one less options box to tick when they make their purchase.
Entry-level BMW models will be fitted with the standard BMW Navigation system, offering a 6.5-inch colour display with the iDrive operating system and the Radio Professional DAB feature. 3D mapping and Eco Pro green route guidance is loaded in too.
Buyers still have the option to upgrade to the BMW Professional system, bringing a larger 10.2-inch touchscreen display, a central control display between the dials, ConnectedDrive app services and a 20GB hard drive. But a spokesman claims the price of this option will be reduced across the range.
Check out our round-up of the best Sat-Nav systems on sale now…